Comments Off

Qualitative Versus Quantitative Data

Author ntravis    Category Uncategorized     Tags

The debate over qualitative versus quantitative data is heating up in health care as providers look for ways to effectively measure and manage patient satisfaction in an increasingly competitive market place.  The answer doesn’t live in choosing one or the other.  It is found in learning how to marry the benefits of each in a way that strengthens the patient/provider relationship.  Each functions best when it is complimented by the strengths of the other -  Quantitative data to help us understand our existing health care world and Qualitative data to help us understand the perceptions, feeling and experiences that sway satisfaction in one direction or the other.

Comments are closed.